Join us at the Ohio Bioscience Expo & Showcase on Tuesday, August 5 from 10 a.m. to 5 p.m., at the Bertram Inn & Conference Center in Aurora. OffWhite will present two technology marketing workshops.
Morning Session – 10:15 a.m. to 11:15 a.m.
Brand Science 101
Building a good technology brand is a science unto itself. It’s more than creating a visual that represents a business. Brand Science is the proper combination and calculation of numerous disciplines ranging from graphic design and public relations to web programming and advertising. The outcome is a strong corporate presence delivered with a succinct promise. Ultimately, customer perception and expectation leads the way. Join us as we put a B2B life science brand under the microscope and analyze a company’s DNA.
Afternoon Session – 2:55 p.m. to 3:55 p.m.
Social Science 101
Are your social media marketing and sales at equilibrium? If you’re not sure, learn how to start the reaction. This workshop will provide you with an overview of the top social networks and an examination of often overlooked niche networks that have been created with life sciences in mind. We will share ideas on how you can increase your social media chemistry by observing and engaging with your customers.
Life Science and Technology Marketing
OffWhite has been marketing and promoting scientific and biotechnology companies nationally and internationally for the past 30 years.
Supporting Ohio Business
OffWhite remains committed to our statewide economy through continuous innovation in technology marketing. We are pleased to support BioOhio, the non-profit organization founded to build and accelerate bioscience industry research and education throughout Ohio.
OffWhite > Bioscience Expo
Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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