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Published by Bill White, CEO , June 25th, 2013
 
We’re pleased to announce the addition of Bobby Schehl, of Caldwell, Ohio, and Rebecca Miller, of   St. Marys, W.Va., to our full-service integrated marketing communications team.

Schehl, the newest team member to join OffWhite, graduated from Marietta College in May with a Bachelor of Fine Arts in graphic design as well as a minor in philosophy. His role at the firm includes tying together the aspects of design with web development as we expand our service lines and embrace new clients. “I came to know Bobby as his instructor at Marietta College while he was studying graphic design,” recalls creative director Abby Spung. “Through that relationship, I was able to observe very clearly his work ethic and approach to solving challenges as related to the field of graphic design. He was always extremely organized and showed great attention to details, and remained eager to learn new techniques and solutions as he progressed in the program.”
 
Schehl, being from the area and desiring to stay in the Mid-Ohio Valley after graduation, was a viable candidate for the job. “Based on the foreseeable future in terms of clients and service lines,” says Spung, “I believe there will emerge a continued need for the talents and skill sets that Bobby brings to the team, and I look forward to working with him for years to come.” Prior to being hired on as a team member, Schehl worked on a freelance basis for the firm, which played a part in his decision to seek employment at OffWhite. “I got acquainted with the company,” Schehl says, “and I enjoyed it. I love the environment, and I’m excited for the variety of work I will encounter, which stems from our diverse client base.”
 
Miller joins the company as an intern, working primarily on the messaging of individual modules that exist within OffWhite’s ever-expanding Ed.it™2 digital marketing platform, designed to provide non-technical users with an effective and nearly seamless approach to online customer communication, marketing analytics, and website management. In addition, Miller will keep clients informed about the latest advances at OffWhite. “I can’t imagine a better place to work,” Miller says. “The welcoming atmosphere provided by the restored, beautiful, riverside home that I am privileged to work in is rivaled only by the kind and talented team that I get to work with. I am certain that I will grow a lot from my experience with OffWhite this summer and hope I can help it to grow in return.”
 
Miller will be a senior at Marietta College in the fall and is currently pursuing her degree in advertising and public relations with a business cognate and journalism minor. She brings to to the table her keen attention to detail, passion for problem-solving and strong writing skills.
 
These most recent staff additions are consistent with our longstanding relationship with Marietta College as a source for high-level talent with a liberal arts background. “We have a close connection to the college, both on and off campus,” says CEO Bill White. “Our internship and post-graduate program, for example, offers the best and brightest students the opportunity for hands-on experience with meaningful projects. OffWhite benefits from young, energetic thinkers who bring a strong liberal arts background into our office, along with their talent for writing, management and design; all appeal to our technology clients worldwide.” 
 
For more information on OffWhite, its services or the Ed.it™2 program, visit offwhite.com.
 
 
 
 
Published by Bill White, CEO , June 21st, 2013
summer at OffWhite 
 
Ideas, like large rivers, never have just one source. -Willey Ley.
 
It's hard to beat our location on the confluence of the scenic Ohio and Muskingum Rivers. We hope you enjoy this picture taken by OffWhite's Steven Hollis.
 
 
 
 
Published by Jane Cirigliano , June 11th, 2013
At the end of May, Google released its latest algorithm, Penguin 2.0, cracking down further on websites that have climbed the search engine ranks by using black hat practices. This algorithm, according to Google Webspam Head Matt Cutts, has affected 2.3% of English searches in the U.S., the largest percentage since Penguin 1.0, released in April 2012. State-of-the-art, spam-combatting techniques enable Penguin 2.0 to locate and punish websites that practice suspicious activities such as:
  • Acquiring large amounts of links in a short period of time (typically by payment of some kind)
  • Acquiring links from unrelated websites
  • Overusing exact match anchor text
What does this mean for you?
Depending on the quality of your link-building methods you use for your website, you might be noticing one of three results.
  • Your website's traffic, as we have seen with all of our SEO clients' websites, has increased. Google’s new algorithm rewards websites for having rich, relevant, and natural content and links.
     
  • Your website's traffic has decreased drastically. If your website is using some of the suspicious link-building techniques listed above then your website has probably fallen completely from Google's search results and your traffic has dropped off accordingly.
     
  • Other websites, however, may have experienced a less dramatic change since the update. A few unusual links may have caused your website to fall a couple places or pages in the rankings. If you've created lots of exact match anchor text for specific products, you may also see a decrease in sales.
     
Added Benefit for Local Businesses
With this latest update, it appears that Google not only likes to see the "good guy" win, but also roots for the "home team." Local businesses, especially in larger cities, are experiencing higher placement in the search results. We expect these search results to expand to smaller areas in the future, giving local businesses a leg up and improving the relevance of search results.
 
If you’ve noticed a difference in website traffic or search rankings since May 22, contact us.
 
 
 
 
Published by Abby Spung, Creative Director , June 4th, 2013
New Macs at OffWhite
 
Our new 27" iMacs have arrived and our creative team is celebrating its early Christmas in June.
 
 
 
 
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
 
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P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.