Published by Jodie Reiter , June 27th, 2019
Collaboration - the action of working with someone to produce or create something.
Collaboration is a key part of what we do at OffWhite. Whether it is the entire team or smaller groups within the office, we collaborate multiple times each and every day. This sets our team apart and makes us better at what we do. These collective brains and thought processes really are something it is hard to put a monetary value on. The thoughts, ideas and monthly planning bring value to our client’s work. Through this collaboration we add consistency in messaging and brand awareness across all media.
We believe in working smarter and not harder. Aligning priorities and approaching as a collaborative team first before moving into individual areas of expertise allows the team to evolve and flourish.
At OffWhite, we try to look at each action as a whole and how the next action will affect future actions before deciding how to proceed. How do you look at your marketing program – as single actions or the complete program?
The beauty of OffWhite is how we think and our collaborative efforts – both creative and analytical.
Take a look at our portfolio and reach out to OffWhite for a collaborative approach to your marketing program.
Contact Bill White at 740-373-9010 or email@example.com to schedule a discussion.
Published by Chris Hlubb , June 10th, 2019
When I received the very first IPad, it was amazing to see this technological wonder. While I couldn’t do a lot of my day-to-day things on it (i.e., programming, using spreadsheets, etc.), it made for an enjoyable form of entertainment that was so much easier to use than lugging my laptop into bed with me. The biggest attraction was the vast number of apps. There were so many things that an app could do for you that as time went by the phrase “there’s an app for that” was literally the truth.
I am of the opinion that when these first came about, they were built for a couple of main reasons: 1) it gave users fun games to play and 2) in the case of a business, it was an outlet to give users what essentially amounted to a “mobile” version of their website, or at least an app that highlighted something that they sold or wanted to push to the public. People loved apps and it was fun to compare with your friends which apps you had downloaded, or at the very least discover something new. But fast forward to today – are apps still really relevant?
Begin a programmer for over a decade now, I’ve seen firsthand some of the changes with how various advancements in coding has affected your website and devices. One of the biggest ones that really began to take shape a few years back was responsive layouts, as more and more users began to start using their mobile devices as their primary way of accessing data.
Nowadays with sites being much more in tune to being “mobile friendly” I don’t know if I see the necessity for having an app, especially just to say that your company has an app. Don’t get me wrong – I’m not trying to advocate against apps, but I do want to caution you to really think before jumping into the app market. There are a lot of apps out there, so don’t just add another one to the pile. There are definitely positive things an app has the ability to do that mobile sites can’t – like working in at least some capacity when there isn’t an internet connection. Just make sure you think about how your app could work specifically for your customer base. If your company has a very specific thing that you want your app to focus on that would be of use to a customer (or that allows you to present your information in a unique way), then it’s probably worth investing the time. However, if you come to conclusion that it will basically be the same thing as what your website already does (or basically a rehash of the mobile version) then maybe it’s not worth investing in. Just some food for thought.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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