Working from Singapore and Marietta, the OffWhite team consisted of writers, designers and production staff from the United States, Singapore, China, Vietnam, Malaysia, New Zealand and India. Taking advantage of cultural preferences and a 12-hour time zone differential, the U.S. group established an information architecture that permitted content sharing, version control, creative designs and raw materials management. The result was a remediated Esco brand and a new tag line "World Class. Worldwide." What followed was a suite of trade ads, technical brochures, manuals and a website containing a 10-country portal. The outcome was a total re-positioning of the Singapore company’s brand, now sold by more than 300 sales organizations in 102 countries.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.