What you don’t know can hurt you.
Relying on your own or an internal perspective to determine the quality and effectiveness of your marketing is unbeneficial, even dangerous, for your business. Market research provides you with information that goes beyond what you know instinctually or can observe on your own about where you stand with your customers, employees and competition. It allows you to tailor your marketing communications to the needs of those who you count on to keep your business going.
A recent study revealed that three of the top five brand positioning themes B2B buyers respond to best -- transparency, common values and beliefs, and field leadership-- are not being used by global B2B companies.
What questions do you need answered? What data will make your marketing strategy stronger? From informal email polls and customer satisfaction surveys to more involved focus groups and market studies, OffWhite offers a range of structured research options to help you manage your integrated marketing strategy over time.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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