Search Engine Marketing
Increasing the quality of your paid search traffic.
Are you new to Google AdWords? Have you been advertising for years and wonder if you are spending too much? We help our clients with everything from new account setup and writing copy that converts to ongoing keyword research and weeding out the terms that don't lead to sales.
Often confused with search engine optimization, search engine marketing (SEM) is the promotion of websites by increasing their visibility on search engines by using paid advertising. The most common SEM platforms are Google AdWords and Bing Ads, but there are many secondary Pay-Per-Click networks including paid ads on each of the top social networks.
With so many advertising choices, we help our clients identify and optimize the channels that return the best results. Through A/B testing and tracking results over time through detailed analytics programs, we solidify your messaging and track ROI through to sales.
Contact us to get started today.
Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.