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LinkedIn Adds Features to Target and Track Messages
Published by Jane Cirigliano, August 21st, 2012
LinkedIn is more than just the Facebook of the professional world – it is an invaluable resource for you as an employee and your company overall. LinkedIn recently launched two new features that will support its users even further in their attempts to generate business connections and leads: Targeted Updates and Follower Statistics. Both features are available for individuals and businesses, aiming to make corporate networking even easier.
Targeted Updates allows page administrators to target their communications and updates to a specific audience within the site. While all updates can still be seen by the whole of LinkedIn users, this feature allows you to target your messages to users based on company size, industry, job function, seniority, geography, and company employees. One LinkedIn internal study showed a 66% increase in audience engagement due to these targeted updates, proving the feature’s benefits. Follower Statistics is similar to the current feature, Page Statistics, but offers users a more in-depth analysis of how their page is viewed. These statistics include total following, recent followers, engagement levels, follower demographics, and update impressions. 
If you would like to get you or your company “LinkedIn,” please contact us at OffWhite and we’ll get you started or walk you through all of the network’s features.
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