Published by Bill White , January 20th, 2021
Since we started our company on a cold day in 1985, the evolution of OffWhite and business and technology in general - is staggering. While the pathways to our markets and client services have offered new dimensions in efficiency and accountability, our basic work remains the same. The more things change, the more they stay the same, right? Yes and no.
We have continued to reinvest in the tools and technologies we need to compete in a global market. The substrate upon which we run OffWhite is advanced and efficient. While we work in a historic, bucolic college town on the Muskingum River banks in Marietta, Ohio, we are within reach of anyone and everyone on earth at light speed. We rightfully claim we're in the middle of nowhere and in the middle of everywhere.
The OffWhite business model's foundation may be unique, but our acumen runs deep. We're a relatively small firm specializing in technology marketing for highly specialized companies we select as much as they select us. The details we seek, the weeds in which we live, the desire to learn, and the natural curiosity that drives us to peek behind the curtains of new technologies and business processes make up the DNA of who we are and what we do at OffWhite. It is this curiosity that drives us to excellence.
We have implemented our new business development program to bring us together with companies who share our values. These are companies that are making a difference in their industries and bringing true value to their markets. This is true as we have supported their efforts to serve those on the front lines of COVID research, vaccine development, storage and last-mile cold chain deployment.
We hope to travel more frequently and reach out beyond our borders while remaining tethered to the cloud servers that bind us together and host our intellectual property.
The Need for Planning
Accountability in the marketing investment has never been better, especially now that we have analytics that reveal customer behavior secrets in an instant. Knowing how to set up this equation, and what to do with the information itself, has become a centerpiece of our marketing strategies. Too little information and we're back where we started. Too much information and we're paralyzed.
Staying Ahead of the Next Best Idea
The interplay between conventional marketing tools and continuously evolving innovations enabled by digital platform management reveals results that may be fascinating but not always useful or productive.
At OffWhite, our first test for any program is "just because we can doesn't mean we should." And, no matter how we're reaching our customers today, we know that tomorrow will bring another option, and the background noise will continue to rise. It's our job to cut through it, at the right time and with the right people, so that a need can be met, a sale can be made, and a customer can be served.
This basic equation applies to selling technology and perfume. One delivers a solution; the other promises hope.
Our Business Objectives
If you are our client, we will take care of you. We will give you our best work.
If you are not yet a client but think we would be a good fit under a mutually beneficial arrangement, we will explore the chemistry.
If you are a sales, marketing, or product manager, we will respect the confidence and trust you have placed in us; we know that your job and your reputation are based on the outcomes we share.
Suppose you are struggling with the mysteries of analytics, search engine algorithms, social media drivers and the newest language of marketing. In that case, we will lead you on this journey while you focus on your business.
Despite the changes we've absorbed over the last 36 years, our constant is the one so many fear: Content. In content, there is nowhere to hide. There is no way to wordsmith an understanding of products, processes or services that remain critical to whatever industries you attempt to reach. At OffWhite, we exist to create content.
Behind the Curtain
Client service is not just what we do; it's who we are. Service is why we come to work. People often ask us how we have survived in a volatile environment for more than 36 years. There are no secrets to this. We wrap our talents, skills, technologies and teamwork around our clients like a warm blanket.
Let's have a wonderful year - together.
Published by Bill White , November 24th, 2016
This time of year, everyone at OffWhite likes to consider and appreciate the things that make us thankful in our profession. The ability to work with such an amazing array of clients and provide unique solutions to their content, creative and marketing needs brings us great joy. We are so thankful to have been in business for more than 30 years now and look forward to many more years to come.
Thank you to all of our clients, partners and friends for choosing OffWhite. May your Thanksgiving weekends be full of food, family and all that makes you thankful.
Published by Bill White , July 28th, 2016
Bill White, Dan Rose and Russell Cooper share a moment at the July, 2016 BioOhio Conference, Exposition and Showcase in Westerville, Ohio.
The event is sponsored several times each year as a service to BioOhio members and sponsoring companies who are working to accelerate bioscience discovery, innovation, education, research and commercialization in Ohio.
OffWhite is a member of and frequent contributor to BioOhio programs, including integrated marketing presentations on Brand Science and Social Science associated with existing and start-up life science, biotech, pharma and technology innovation companies.
Published by Bill White , March 15th, 2016
We are pleased to welcome Elizabeth Godfrey to the OffWhite team.
Elizabeth manages technical copy development in support of our life science, pharmaceutical and medical research clients throughout the USA and abroad. She is also responsible for designing, maintaining and analyzing social media marketing and search engine optimization programs as well as writing and editing content across multiple media platforms.
Elizabeth also manages our curriculum development program in support of a global client portfolio with continuous needs in technical training and education.
The addition of Elizabeth continues an OffWhite tradition of hiring Marietta College graduates. She received her Bachelor of Arts in English and a certificate of creative writing in 2009. While in her senior year at Marietta College, she was editor-in-chief of the student newspaper The Marcolian and the literary magazine Pulse.
She received her Master of Arts from the University of Westminster in London, UK where she graduated with Merit.
Published by Bill White , December 7th, 2015
Abby Spung, vice president and creative director, has been selected as a panelist in the first Women in Bioscience Conference sponsored by BioOhio on Dec. 9 at the Villa Milano Conference Center in Columbus.
Spung will join other women executives from the marketing and digital media industry in discussing opportunities for women in life science and biotechnology markets.
BioOhio is responding to the rapid rate of change among new communication pathways which present significant challenges to women scientists and researchers, many of whom find themselves in unfamiliar marketing positions in new and emerging growth companies bringing new technologies to the market, Spung said.
"The scientific industry continues to attract and depend on women at all levels, from biomedical and pharmaceutical researchers to sales, marketing and brand managers," she said. "It is important that we offer peer support, education and ideas. The conference includes women from college age to seasoned professionals who want to make significant contributions to company growth as they assume new management positions."
The goal of the conference is to highlight numerous bioscience career options and to share practical concepts to advance the roles of women in the bioscience industry.
According to BioOhio, there are more than 1,600 bioscience-related organizations at over 3,000 facilities in 73 of 88 Ohio counties. These organizations manufacture products and provide essential research in service to a global industry.
Spung has worked with OffWhite since 1998. As the company's creative director she oversees brand strategy for clients worldwide.
OffWhite > Our Blog
Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
©2020. Offenberger & White, Inc. All rights reserved. Terms and conditions of use apply.
P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.