Email marketing can be one of the most profitable lead generation tools. Your ability to see and track opens, clicks and conversions in real time gives you access to immediate results. Factors including subject line choice, lead generation offers, messaging and imagery play into how successful each campaign is. The use of A/B and multivariate testing take the guesswork out of your email campaigns and optimize your conversion rates.
Our Ed.it™2 system allows you to create personalized mailing lists with no limit on the number of contacts on each. With these lists, you can add, remove and mass upload contacts at any time. Once your lists are created, you can develop your message by either uploading an HTML file or building a design into Ed.it2 that is branded for your company. Ed.it2 also has the capability to track your messages, displaying who has opened them and clicked on the links you provide.
You can learn more about Ed.it2 and our email marketing strategies here. In addition, we implement and manage out of the box email marketing software such as Constant Contact and marketing automation platforms that include built-in email capabilities. Contact us to learn which solution will best fit your company's needs.
Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.