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StrategyInteractive Mapping & Strategies
Effective use of interactive media begins with a map and strategy.
Information architecture has an infinite array of definitions. From IT and programming to industrial engineering, flowcharting and more, it is a phrase that implies a common characteristic – organization.
At OffWhite, we use information architecture as both a process as well as an organic marketing tool. It’s our method of building strategic marketing plans from component parts specific to your business. It’s our way of organizing your message so that what you make or sell has context.
Information architecture is a strategic orchestration of intersecting pathways, content optimization and proactive customer relationship management focused on a common outcome – making a sale and building your brand.
Getting started is easy. To learn more about how our discovery process reveals the ideal information architecture for your company, call or email Bill White or Jane Cirigliano today, 800-606-1610 USA.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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