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Panasonic Healthcare (formerly SANYO)
Chicago, IL / Worldwide
When improvements in flagship products were developed and marketed worldwide by Panasonic Healthcare, the Panasonic Healthcare management team retained OffWhite to build an integrated marketing program in support of sales and customer service throughout the life science industry. Beginning with a technical writing detail based on years of industry experience, OffWhite created an information map, putting features, functions and benefits into context among a range of applications in the cell culture laboratory. Because CO2 incubators and ultra-low freezers are critical to successful research protocols, OffWhite developed a series of white papers in addition to product literature, useful for explaining Panasonic Healthcare technology used in cell culture, scale-up and long-term storage.

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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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