Consolidated Sterilizer Systems
The newly rebranded Consolidated Sterilizer Systems needed a marketing program that would accurately represent the company as a high-quality yet simple-to-operate line of pulse-vacuum steam sterilizers based on commonly available components. OffWhite created an iconic navigation system to place all sterilizer products within context of one another. The icon system was then deployed into print, website materials and interactive tools designed to communicate product features, benefits and site preparation requirements. As a result, all Consolidated sterilizers were arrayed into a single product line map, completing a parallel specification system.
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