BLOG WITH US

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

Social Media Emerges as Effective Direct Marketing Tool

More than 85% of online users in the United States use social media, and 41% of users say social media is the main venue on which they find out about products and new services. With so much online social activity, it is imperative for companies to ensure the content on their social media pages is relevant within the market place. Why? Because according to a recent Forrester report, people who frequently engage with companies via social media are better customers. They purchase more, buy more often, and encourage others to purchase from companies with which they are interacting on social media. Too often companies view their social media presence as a “me too” marketing tool. They create a Facebook page simply because their competitors have one or because they were encouraged to do so by the CEO’s college-aged nephew. However, based on industry research, viewing social media as part of a larger direct marketing effort in which the customer life cycle is directly tied to each social post can be extremely effective in creating long-term customer relationships.

OffWhite builds social media strategies to suit our clients’ individualized customer life cycles and drive continual and compounding results. Our approach involves an integrated audit of existing materials and messaging, followed by the development of a step-by-step plan that will release relevant information at the most opportune time for engagement. 

To learn more about our process or to obtain an estimate for a social media program, contact Jane Cirigliano at OffWhite.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

Examining ULT Market Demand

Vaccines have remained a huge topic in news articles for over two years now. From rollouts of mRNA vaccines for new age groups to reformulations

Shaping the New OffWhite Website

Web design is an ever-evolving field, both from a technical standpoint and a design trend standpoint. When to update a website largely depends on two