More than 85% of online users in the United States use social media, and 41% of users say social media is the main venue on which they find out about products and new services. With so much online social activity, it is imperative for companies to ensure the content on their social media pages is relevant within the market place. Why? Because according to a recent Forrester report, people who frequently engage with companies via social media are better customers. They purchase more, buy more often, and encourage others to purchase from companies with which they are interacting on social media. Too often companies view their social media presence as a “me too” marketing tool. They create a Facebook page simply because their competitors have one or because they were encouraged to do so by the CEO’s college-aged nephew. However, based on industry research, viewing social media as part of a larger direct marketing effort in which the customer life cycle is directly tied to each social post can be extremely effective in creating long-term customer relationships.
OffWhite builds social media strategies to suit our clients’ individualized customer life cycles and drive continual and compounding results. Our approach involves an integrated audit of existing materials and messaging, followed by the development of a step-by-step plan that will release relevant information at the most opportune time for engagement.