Connect with customers at the right time in the right place with the right message.
Prospects interact with your company on 3-5 different channels (website, social media, search engines, ads, product listings, etc.) before they convert. We optimize those channels, giving customers and potential customers a consistently branded, positive and engaging experience across multiple platforms. The more personalized the user’s experience, the more likely the prospect is to convert to a customer, and ultimately into a brand advocate.
Marketing automation helps companies convert prospects to customers through personalized content and user experiences across multiple online channels. Repetitive tasks, such as email touch points with customers throughout the buying process, can be scheduled and interactions can be monitored. As behaviors are revealed, additional automated tools can be employed.
Only half of businesses in the life science market are using automation. Companies that adopt marketing automation see a 49% decrease in their sales cycle and 53% higher conversion rates.
With all of the tools available to those seeking marketing automation, it is easy to get caught up in the technology and lose track of the real purpose: generating leads and converting those leads into sales. OffWhite can help you establish your marketing automation strategy, messaging and ongoing programs through HubSpot, Marketo, Act-On and other out-of-the-box providers. We have also developed our own platform that is optimized for B2B marketing.
To learn more about how marketing automation can help you grow your business, contact us today.
Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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P.O. Box 1012, 521 Fort Street, Marietta, OH 45750. 1-800-606-1610 or 1-800 OFFWHITE.