Website Content That’s Good Enough to EEAT
Generative AI might be taking over, but content is still king. If your website isn’t ranking the way it should, Google’s E-E-A-T signals might be
offwhite
May 14, 2025
Cold Box Express, Inc. is an established company with a successful flagship product that serves primarily pharmaceutical logistics, government, temperature-sensitive logistics, and similar industries. They approached OffWhite Marketing to have their current marketing strategy scrutinized through an Aud.it™ to determine how to reach their target audience better.
While the company received favorable feedback from clients once they used the Cold Box product, had good client loyalty, and word of mouth, the company had difficulty reaching the correct audiences. They also received a high number of inquiries from markets that were not a good fit for their product.
OffWhite Marketing recommended the brand and brand mark be remediated to represent the broader capability of the technology and distinguish between product offerings that were in the prototype stage.
Through a robust Aud.it, OffWhite Marketing identified the following key areas of improvement:
Based on these findings, OffWhite recommended rebranding and a website redesign that included remapping and content optimization for UX, SEO, consistency, and value. Cold Box Express planned to expand its product line and hoped to time the launch with its new website.
We know the market. Let us scrutinize your current strategy so you can maximize your return on investment. Learn more.
Edit your website with ease. If you can edit a word document, you can manage your web content. Learn more.
Streamlined multifunctional campaigns, across multiple channels saves you time while increasing productivity. Learn more.
Generative AI might be taking over, but content is still king. If your website isn’t ranking the way it should, Google’s E-E-A-T signals might be
When it comes to websites, speed isn’t just a technical detail. While it’s clear and easy to say that website speed matters, it’s still important
“There will be time, there will be timeTo prepare a face to meet the faces that you meet;There will be time to murder and create,And
It’s the time of year to make your list and check it twice for your holiday shopping as well as your upcoming marketing goals. To