Why ROO Must Precede ROI
“What’s my Return on Investment?” he asked, secretly lining up his MBA buzzwords into a queue, ready to pounce on my answer. The question from
offwhite
March 16, 2023
PHC Corporation of North America requested the creation of a print ad campaign across four product types. The goal was for the ads to position PHCbi brand products as the solution to customers’ high-stakes problem of removing uncertainty about the safety or repeatability of their work.
A tagline was created to sell the campaign’s tone, work across all product types, and draw in the reader. The layout was designed based on a grid system from the client’s graphic standards. Supporting graphics and images were selected to compliment copy and organized in a predictable format within the design grid for easy comprehension.
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“What’s my Return on Investment?” he asked, secretly lining up his MBA buzzwords into a queue, ready to pounce on my answer. The question from
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