OffWhite has a long history of working with life science clients. For many of our projects, our target audience is mostly made up of researchers. Many of our clients are researchers themselves and most others have direct professional ties to research. An open source clinical research framework isn’t the kind of thing that most marketing groups would get excited about; the apps don’t directly generate revenue and there are no paid ads. We’re excited about the prospect of larger, more diverse pools of data and what our life science and biotechnology clients can do with this data.

We love articulating the functionality and benefits of a client’s new or improved product, and hopefully, discoveries facilitated by ResearchKit can give our clients the opportunity to improve their already stellar product lines and services.