Most of us get excited about a new year. We ponder what things we did well the year before and what we need to improve upon….in both our personal lives and in our business lives. I personally like a new year because it means a fresh start. I love the hunt for the best planner/calendar to keep me organized (no, I don’t rely completely on Siri) and finding the perfect one ignites a fire in me to stay on track.
As 2017 comes to a close, we are thinking progressively about what we will be doing in 2018. Which trends from 2017 will continue on to next year? Which ones were so cringe worthy we hope we never, ever see them again? In the social media world, 2017 brought us trends like the fight against fake news, live video streaming and selfie filters.
What will we see in 2018? Now is the time to plan for what will be trending in the coming year. So, without further ado…
Social Video
I use YouTube for practically everything… recipe ideas for dinner, conditioning and workout plans, how to change the filter in my furnace. In 2018, we will most likely see Facebook becoming a dominant competitor to YouTube. In 2017, Facebook launched Facebook Watch, a tv-like option within the Facebook application, to select creators. 2018 will open the doors of this new video feature to all users and will change the ways in which we watch videos.
Presumably, we will also see more video features on Facebook geared towards creators that will increase exposure. And there’s a chance 2018 will bring the launch of a dedicated Facebook video application.
Voice Search
“Siri, remind me on Monday at 6 p.m. to take Kendyl to basketball practice.” “Alexa, turn off the lights in the hallway bathroom.” 2018 might just be the year we become even lazier now that we have technology like Siri, Alexa and Google and all we have to do is give them commands with our voice and they will deliver what we need. I no longer have to write things on my calendar or get up to turn off the lights that one of my children left on. What does this mean for your business? Paid search and the goal of being in the top three organic spots in search results will have to be part of your overall marketing plan.
Live Streaming
Back in August, when we had the once in a lifetime experience of the total solar eclipse, I was able to see a completely different perspective of the event from my college roommate, who was live streaming as she and her family watched from Death Valley in California. We saw a rise in live video streaming in 2017, and 2018 will produce an even bigger jump in this trend. Large corporations and small businesses will be streaming live during sales and events to catch the attention of their followers. It’s free, it’s powerful and it needs to be part of your content marketing plan.
Chatboxes
I was recently placing an order online for a steering wheel for my son to use with his Xbox (don’t ask me why this makes a video game more fun, ask my son). I had a coupon code to get a discount but during the checkout process I kept getting an error. What did I do? I clicked on the button that said, “Want to chat?” and the “person” on the other end was able to easily solve the problem. There’s something about not having to pick up the phone when you have a question and being able to get an answer easily and efficiently. 2018 will see a large increase in the number of e-commerce and business-to-business use of Chatboxes. Why? Because it allows businesses to communicate with customers in the way they prefer to communicate.
Ephemeral Content
I’ve had multiple conversations with my children regarding ephemeral content – content that goes away after the viewer sees it or after a maximum time period of 24 hours. These conversations are usually centered around the negative aspects of ephemeral content, but with the target of 2018 being the younger millennials and generation Z, we need to focus on why it is becoming so popular.
What are the advantages of ephemeral content? Content that is short-lived is considered more authentic – longer ads lose focus and tend to push customers to purchase. It also ignites a FOMO (fear of missing out) which results in quick decision making and impulse purchasing, which is an advantage when marketing your products.
As we say goodbye to another year and spend the next few weeks analyzing, crunching numbers and planning for what is to come, don’t overlook many of the things you may not think you are ready for yet.
To learn more about how we can help prepare you for the social trends of 2018, contact us or call us at 800-606-1610.
