Elizabeth has more than 10 years of marketing and communications experience and 14 years of experience in writing and editing for B2B and B2C organizations in a diverse range of industries. As the Senior Content Manager for OffWhite Marketing, Elizabeth designs and implements plans for content creation and oversees the writing, editing, and brand copy consistency for clients while maintaining strict client confidentiality. In her role, Elizabeth works closely with the rest of the OffWhite team to integrate content marketing and digital marketing efforts that improve user experience and goal-driven results. She creates and manages educational, marketing, print, and digital content marketing materials for OffWhite’s unique national and international client base.
Elizabeth excels in creating strategic content marketing campaigns focused on conversion. She has written and edited numerous scientific papers, industry articles, and white papers for clients in the US and abroad. Her extensive experience writing and editing traditional and digital marketing materials ranges from articles and application briefs to landing pages and PPC microcopy. As a writer, she maintains continuity, consistency, and brand tone while writing, editing, and enhancing copy for the appropriate audience, industry, and objective.
Elizabeth earned her Bachelor of Arts in English and a Creative Writing Certificate from Marietta College in Marietta, OH. As an undergraduate, she was editor-in-chief of the student newspaper The Marcolian and the literary magazine Pulse and was a member of the honors society Sigma Tau Delta. She earned her Master of Arts from the University of Westminster in London, UK, graduating with Merit (honors).