Google has made upgrades to its AdWords pay-per-click program that will help advertisers get the most return on their investment. Google users click on ads as well as organic search results.  Before, users clicked on advertisements–incurring a cost for the advertiser–solely based on the ad’s content.  One of the downfalls of this system is that often ads are generic based on a keyword, and the users who click on them may not be within the advertiser’s target audience. Now, Google users have the ability to preview a page before clicking through.  A magnifying glass has been added to the top right-hand corner of each Google ad, giving users the option to preview the page before clicking.  Google anticipates that the new feature will increase the accuracy of its pay-per-click advertising, driving consumers who are truly interested in advertisers’ products and services to their websites. 

If you would like to learn more about how you can use Google AdWords and other pay-per-click models to reach prospective clients, contact Jane Cirigliano at jane@offwhite.com or visit www.offwhite.com.