OffWhite Marketing 2023

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Marietta College Alumni Connect in the Photo Studio

OffWhite Photo Shoot
Left-to-right, Marietta College alumni Bill White, ‘69/’78; Aleece Dye, ’11; and Steven Hollis, ’10, on the set at Osborn Photographic Illustration, Williamstown, WV.

In late 2010, when OffWhite needed a photographic model to help illustrate a new line of low temperature freezers used for pharmaceutical and medical research, the creative team turned to the nearest available resource – our intern, Aleece Dye, ’11. Now an MC graduate and the college’s Assistant Director of Chapter and Young Alumni Programs, Aleece was the 23rd intern to work at OffWhite since the firm was established in 1985. OffWhite CEO Bill White (‘69/’78) and Creative Director, MC Adjunct Professor (Graphic Design) Abby Spung, asked Aleece to model a client’s new portable freezer designed for cold chain storage and safe transport in clinical trials.

From the lab to the field, Aleece completed a series of photos that communicated the portability and utility value of the industry’s most unique ultra-low freezer. A few months later, a new freezer was introduced and Aleece, again, was asked to provide visual context on another photo shoot. Fast forward a couple of years and the client company’s long-awaited upright freezer is introduced, a mainstay in pharma, biotech, medical research labs and biorepositories worldwide. Ergonomic benefits of the larger freezer offer significant advantages over competitive designs, therefore a photo model was essential to communicating interior access in the marketing roll-out. Who better than Aleece? And who better to direct the shoot than Marietta College graduate Steven Hollis, ’10, a former student of Abby’s and now a graphic designer at OffWhite.

Today, the client company’s product line includes continuity in industrial design as well as brand continuity expressed, in part, by the use of the same photo model, Aleece Dye, an OffWhite intern who not only gained valuable experience on the job in our office, but gave back to our firm in so many ways. Because stability is a valuable part of how an emerging growth company is perceived by a demanding market, Stirling Ultracold, based in Athens, Ohio, now has a quality visual portfolio to match the high technology engines powering the most sustainable vaccine storage solutions in the world.

Thanks, Aleece, Abby, Steven and the entire OffWhite team for a great effort.

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