Having a strong Search Engine Optimization (SEO) strategy is crucial for any business looking to thrive online. Quality content is the most important SEO factor. Google wants to show your visitors high-quality, informative, and relevant content associated with your products and services. The content within your website must support this.
Whenever we implement an SEO program, there are a few key components that we focus on.
Backlinks are links from other websites to your website that need to be nurtured by you. They act like votes of confidence. The more high-quality backlinks we can acquire, the higher your website will rank.
Technical SEO Whenever OffWhite Marketing designs a new website, we work to optimize website speed, mobile-friendliness, and crawlability. Through an ongoing SEO program, we continue to make sure the website is technically sound so that search engines can easily index and understand the content on the site.
Keyword optimization used to be a standalone effort but that is no longer the case. Search engine algorithms are digging deeper into your site to verify the reality of what you’re saying. The process of using relevant keywords throughout the website’s content goes far beyond listing words in the meta tags. They must be reciprocated by content. This helps search engines understand what your website is about, and underscores why we want your expert insight into the content marketing pieces we create.
User experience (UX) is a measure of how informative and easy to navigate your website is for users. Google wants to show users only websites that provide a good UX.
Schema markup is the method of structuring data into a website to help search engines better understand its content. It is not a one-and-done service but something that should be conducted as a matter of website maintenance.
Social media integration is important and complementary. We encourage clients to help us with case histories and blog topics that resonate with FAQs from customers to ensure content is as relevant as possible. And, we want to make sure the website remains sharable. This will encourage social interaction to the extent your market niche can absorb. Social functions such as likes, shares, and other social interactions that your website content receives also make the algorithms happy.
Brand signals comprise the overall perception of your brand online. A robust SEO program will help your brand perception improve over time.
It’s important to understand the evolution of this type of marketing equation. For better or worse, the algorithms drive much of what we do, but not necessarily in a bad way. These rules force us to stay on point and provide focused content to those searching for solutions. We are seeing these values achieve significant objectives. As the conventional terrain requires, we’ve studied Google algorithms and become Google-certified to bring these requirements forward.
If you have questions or need additional information, please let us know. OffWhite Marketing can help.
