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OffWhite Marketing 2023

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Taking One For Research

 

The ALS Ice Bucket Challenge has been an amazing phenomenon to watch unfold.

Over 28 million people worldwide have joined the conversation about the ice bucket challenge including posting, commenting or liking a challenge post.

We add our voice to this global roar to share two thoughts.

  1. Social media can and has made a difference in ALS research.
  2. We do what we do at OffWhite, because we believe in those who dedicate their lives to making tomorrow better for us all.

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Avoiding Stranded Technology

What would happen if technology outpaced our ability to explain it? When it comes to technology marketing, we continue to reinforce two basic premises. If