Generative AI might be taking over, but content is still king.
If your website isn’t ranking the way it should, Google’s E-E-A-T signals might be the missing piece of the puzzle.
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness. Google uses these as a guideline to determine how valuable your website copy is to users. It’s not a single algorithm, but a combination of quality signals that help Google evaluate who is writing your content, how well they know the subject, and whether your brand is a credible source.
So, what does that mean for your business?
- Experience: Have you shown that you’ve “been there”? First-hand insights resonate with readers and search engines.
- Expertise: Is your content written by someone with proven knowledge in your field?
- Authoritativeness: Do other sites mention or link to your brand as a trusted source?
- Trustworthiness: Is your site secure, transparent, and professionally maintained?
If you’re not seeing growth in organic traffic, it’s time to assess how your brand performs against these signals.
At OffWhite Marketing, we specialize in building content strategies that demonstrate E-E-A-T across every channel, from SEO-optimized blog posts to expert web design. We don’t just write copy that fills a page, we develop content that builds your authority as a thought leader with your target audience as well as search engines.
Let us help lift the veil on your expertise.
Contact us today to learn how OffWhite can improve your rankings through smart, E-E-A-T-focused marketing.
