The existing email template was due for a design refresh. Email open rates had also stagnated at a number far below the industry standard.
A new template was designed with a more dynamic look, and a stronger focus on the product and the email list was dramatically cleaned.
Following the redesign and list cleanup, email open rates increased by more than 1700% in the first two months.
Air Science® manufactures a complete series of high-efficiency ductless fume hoods, ductless workstations, laboratory filtration products, and custom enclosures designed to protect the user, the process and the environment from hazardous vapors, fumes, and particulates.