The new LEC website was created with contemporary design trends and a focus on user experience (UX) for all devices. A small brand refresh was implemented to make the most of the contemporary concept, including a new color pallet and brand marks. As a distributor, it was important to tag and organize products in a way that would allow customers to find and sort relevant products, categories, and manufacturers. Content was developed and refreshed for SEO and to better communicate LEC’s unique value to prospective customers.