PHC Corporation of North America requested the creation of a print ad campaign across four product types. The goal was for the ads to position PHCbi brand products as the solution to customers’ high-stakes problem of removing uncertainty about the safety or repeatability of their work.
A tagline was created to sell the campaign’s tone, work across all product types, and draw in the reader. The layout was designed based on a grid system from the client’s graphic standards. Supporting graphics and images were selected to compliment copy and organized in a predictable format within the design grid for easy comprehension.
PHC Corporation of North America is a leader in laboratory equipment for biopharmaceutical, life sciences, academic, healthcare and government markets. The company is operated as a subsidiary of PHC Holdings Corporation, Tokyo, Japan, a global healthcare company involved in the three core businesses of Medical Devices, Healthcare IT and Life Sciences.
