It’s the time of year to make your list and check it twice for your holiday shopping as well as your upcoming marketing goals. To create a marketing strategy with clear, actionable goals in 2025 it’s important to reflect on what you’ve already accomplished and identify what still needs work. Taking the time to audit your marketing efforts provides invaluable strategic reflection that can help you set the stage for a more successful new year.

Auditing Your Marketing Efforts

• Did you accomplish all of the goals on your marketing plan? If not, what was holding you back? (Lack of bandwidth, budget, something else?)
• What were your most successful efforts this year? What made them so successful? Are they something you can repeat?
  1. Start by determining how you measure success (e.g. was the goal of a campaign lead gen, impressions, or something else?) and then review your marketing analytics. By pinpointing your standout campaigns you can help ensure you do more of what works in your future strategies.
• What new opportunities do you want to act upon?
  1. If there were items you didn’t get to this year, does it help to make them more of a key focus for next year? Whether you aim to increase brand awareness, increase sales, or expand into new markets, using SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) goals that are supported by your successful analytics can help you accomplish new goals.

Marketing Trends to Make Part of Your New Year

The next consideration is to look ahead at marketing trends (old and new) that make the most sense to add to your strategy.

Video Content Marketing: The importance of video content marketing has grown over the years and will only continue in popularity.

Mobile Optimization: As users rely on mobile devices even more, mobile optimization continues to be essential. While responsive website designs are an important component, they’re just one aspect that helps improve the mobile experience. It’s also important to create mobile ads and implement voice search optimization (VSO).

Content is King: Search Engine Optimization (SEO) may change with every algorithm update, the its importance in marketing success has not shifted.

A growing reliance on AI-generated content and creative also makes thoughtful, human-centered approaches more important than ever to not only stand out from the competition but also connect with your audience.

Need help developing your 2025 marketing strategy, implementing marketing initiatives, or using your remaining budget? Contact OffWhite Marketing.