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For B2B and B2C companies, the most important thing to know about marketing is that the landscape is ever-changing. Read just about …

At OffWhite, 2023 was a year of recovery from the lifestyle distortions of COVID-19, a pandemic that pressed our resources, challenged our …

SEO, or Search Engine Optimization, is all about improving your website traffic. SEO is always changing and evolving to stay ahead of …

SEO from the Inside Out: Why Website Coordination is Critical to Search Engine Success Like it or not, we are all beholden …

The OffWhite Marketing office has moved to a new location at 215 Ohio Street in Marietta, OH, on the corner of Third …

There’s a scene in “The Love Song of J. Alfred Prufrock” in which T.S. Eliot creates a moving image of us following …

“What’s my Return on Investment?” he asked, secretly lining up his MBA buzzwords into a queue, ready to pounce on my answer. …

Despite the changes we’ve absorbed since our start on a cold day in 1985, OffWhite Marketing has continued to adapt, overcome, improvise, …

When speaking about what sets OffWhite Marketing apart from other marketing agencies, we often say that we get to know our clients’ …

Web design is an ever-evolving field, both from a technical standpoint and a design trend standpoint. When to update a website largely …

Audio stories are compelling. And because some things are more difficult to explain than others, we’ve developed an audio podcast program that …

You've created great content on your site that resonates with your target audience. New high-quality images accompany this content to emphasize the …

Advertising is a great way to get your business and your brand image out there for the world to see. However, if …

Bring Your Product or Service to Life A product like a phone or bicycle starts off as an item. It is made …

Why is the sky blue, the banana yellow? When asked by one of my kids at a young and tender age, I …