Bill White, CEO, will present a session on Research and Development Strategies and Efficiencies at the 2015 R&D 100 Awards & Technology Conference in Las Vegas, Nevada on Friday, November 13.
Sponsored by Austin-based Advantage Business Media and R&D Magazine, the R&D100 awards identify and celebrate the 100 most technologically significant new products of the year and are considered the “Oscars of Invention.”
Sessions and panel discussions feature an impressive lineup of high-profile speakers dedicated to providing valuable insights on topics most relevant to R&D professionals in pioneering science and engineering. Included as this year’s keynote speakers are Dean Kamen, inventor of the Segway Personal Transporter, and Thom Mason, Ph.D. Director, Oak Ridge National Laboratory, U.S. Department of Energy.
White’s presentation, “Stranded Technology: Unleashing the Potential,” details the importance of cohesive marketing strategies using conventional and new media tools to articulate the practical value of new technologies in the commercialization process.
Throughout his career, White has provided extensive technical assistance in the design, development, application and marketing of numerous applied technologies employed by the biomedical, life science and industrial laboratory community. He co-founded Offenberger & White in 1985. Today, the Marietta-based marketing company provides content development, integrated marketing and digital platform services to clients throughout the United States and in selected global markets.