OffWhite Marketing 2023

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Pinterest is Getting Serious about Business with Rich Pins

But Should Your Business be Serious About Pinterest?

Pinterest has finally found a business model. Pinterest introduced Rich Pins on its blog. Rich Pins are packed with useful and engaging information that encourages Pinners to do more than repin (static, stand-alone) images on their pin boards. Rich Pins are distinguished from regular pins by the icon and source name that appear below the image. Currently, Rich Pins are only available for product, recipe and movie pins, but we can expect to see these updates applied to other pins in the future (e.g. travel, art and design, craft and DIY, books, music).

Pinterest is a great platform for people to find and share ideas. Pinners gather inspiration, create wish lists, plan events and projects, and more on their theme-based pin boards. It is a great collaboration tool, as well. Pinterest users are able to share boards, allowing individuals to suggest their ideas by adding new pins and commenting on what has already been posted. But here's the real question. Even with the latest update, is Pinterest for your business?

To Pin, or Not to Pin

Before leaping into any social platform it is important to make sure that it is a good fit that will benefit your business. Here are some questions you can start with to help you make your decision.

  1. Who is your audience?
  2. Are they on Pinterest?
  3. What purpose will your account serve? Are you listening or informing?
  4. Will the time put into setting up and maintaining your account be worth the outcome?

If you think Pinterest has potential for your business contact us today and we'll help you get started.

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