SEO, or search engine optimization, is a term that strikes fear in the heart of many website owners. In the past this practice has seemed so complicated and convoluted that many people simply ignored it. However, SEO is not only an important part of a holistic web presence plan, it is also absolutely essential to connecting with customers on the internet. Online technology is ubiquitous today and having the capability to capture customers searching from their mobile phones, tablets, netbooks, and laptops is a crucial step in any marketing program.
The development of an SEO program does not have to be a complicated or expensive process. Good SEO programs provide quality content that speaks to customers’ needs. Additionally, there are three important technical steps, outlined by Eric Enge in his recent article on “Bare Minimum SEO: 3 Things You Must Do”, that will ensure success in any small business SEO program. They are:
- Checking page indexing status.
- Focusing on target keywords.
- Obtaining links.
Essentially, you want to make sure the search engines are finding your site in the first place, which is why you should check the indexing status. You can then utilize specific keywords and social links to help increase that status. Recent Google paradigm updates have made it easier for pages with quality content to rank higher within organic search results. Good content coupled with social interaction (through social media and other online venues) helps drive site traffic, of which Google’s bots take notice. At OffWhite, we are constantly working with clients to develop well-rounded, holistic marketing programs. This includes SEO programs incorporating a variety of aspects to drive results for your website. Ed.it™2 is our trademark platform that allows us to optimize online content, update links, integrate with social media platforms, and track links and site analytics, all from a single dashboard.