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Bill White, Dan Rose and Russell Cooper share a moment at the July, 2016 BioOhio Conference, Exposition and Showcase in Westerville, Ohio. …

There’s little in life more rewarding than really taking pleasure in what you do for a living. Even still, we all have …

The best content comes from the meticulous selection of words. As word counts dwindle on web pages and promotional materials, it becomes …

WordPress remains a common tool for website development but it’s important to know the limitations involved and when other tools should be …

We are pleased to welcome Elizabeth Godfrey to the OffWhite team. Elizabeth manages technical copy development in support of our life science, …

As technology evolves and search engines get smarter, marketers and SEOs need to advance and stay ahead of the latest trends. However, …

"Plus ça change, plus c'est la même chose" Les Guêpes, January 1849 Thirty One As we commit our Christmas and New Year’s …

In the spirit of the holidays and banding together to achieve common goals, I want to talk about one of the most …

Abby Spung, vice president and creative director, has been selected as a panelist in the first Women in Bioscience Conference sponsored by …

Bright Lights and Bright Ideas It was Friday, November 13th. What could go wrong? It was right about the time the terrorists …

Bill White, CEO, will present a session on Research and Development Strategies and Efficiencies at the 2015 R&D 100 Awards & Technology …

I’ve written in previous years about how privileged we are at OffWhite to work with life science companies who contribute to research …

Back in the 1960s a man by the name of Fernando Corbato was credited with "being the father of" an idea that …

The first time I sat at the controls of a helicopter the pilot said “This is like a bumblebee; it’s not supposed …

As part of any marketing program, determining your audience and developing targeted messaging are key. Many B2B companies’ campaigns target older audiences …