OffWhite Marketing 2023

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Targeting Your Customer Base – Social Targeting

Targeting enables businesses to reach potential customers who are already predisposed to have an interest in their products and services, and helps convert those prospects into customers. Here's the second in a series of blogs exploring types of targeting and how each can be used to grow your customer base.

Social Ad Targeting

Facebook's targeted ads are becoming more detailed and strategic this year. Businesses can now sync their CRM (Customer Relationship Management) databases with information collected about their customers from profiles, email addresses and phone numbers on social networks. Facebook is taking a more invasive approach with targeted ads in the Newsfeed, showing brands and sponsored posts from companies that your friends like. Twitter has also adopted the use of sponsored Tweets. By segmenting the data collected about users on Facebook and Twitter, businesses can drive engagement and recognition in the digital marketplace. Consider this:

  • Over 1 billion users and 600 million on mobile alone using Facebook. (Facebook 2012)
  • 80% of social media users prefer to connect with brands through Facebook. (Business2Community 2012)
  • 56 percent of customer tweets to companies are being ignored. (AllTwitter 2012)
  • 77 percent of B2C companies and 43 percent of B2B companies acquired customers from Facebook. (Business2Community 2012)
To learn more about OffWhite's social media services, contact Jane Cirigliano at 800-606-1610.

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