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An SSL certificate allows you to submit sensitive information securely over an encrypted internet connection. While SSL certificates have primarily been used …

If growth – driven by new products and services – were the natural state of business affairs, the economy would grow more …

Even if you regularly download and read white papers, chances are you have not considered what makes a document a ‘white paper’ …

For many of our clients, their web server doubles as their mail server. Regardless of if you are using a shared, private …

Growing your website's organic traffic is one of the best ways to increase your leads and sales over time. However, Googling your …

As we enter 2017, I find myself reflecting on the changes I have seen in the digital marketing sphere over the past …

This time of year, everyone at OffWhite likes to consider and appreciate the things that make us thankful in our profession. The …

Investing in an outside agency to grow your business through integrated marketing often means a rather large investment. Yet more than money …

Google continues to make updates and improvements to its cross-device conversions metric which was first introduced three years ago. Starting this September, …

Bill White, Dan Rose and Russell Cooper share a moment at the July, 2016 BioOhio Conference, Exposition and Showcase in Westerville, Ohio. …

There’s little in life more rewarding than really taking pleasure in what you do for a living. Even still, we all have …

The best content comes from the meticulous selection of words. As word counts dwindle on web pages and promotional materials, it becomes …

WordPress remains a common tool for website development but it’s important to know the limitations involved and when other tools should be …

We are pleased to welcome Elizabeth Godfrey to the OffWhite team. Elizabeth manages technical copy development in support of our life science, …

As technology evolves and search engines get smarter, marketers and SEOs need to advance and stay ahead of the latest trends. However, …