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Businesses are clamoring to have their customers “like” them on Facebook, but struggle to put a monetary value on fans. Just how …

At OffWhite, we’ve seen plenty of ups and downs over the last 27 years. We’ve succeeded as an independent marketing firm because …

First, let’s agree that social media is emerging. Agreed. At OffWhite we’ve embraced social media the same way we embrace pencils, paper …

Google has made upgrades to its AdWords pay-per-click program that will help advertisers get the most return on their investment. Google users …

One out of five people worldwide owns a smart phone.  Mobile tagging targets smart phone users by offering additional interactive content that …

As entrepreneurs and product managers we know that valuable products and services, those that require an educated customer committed to evaluating benefits …

Starting March 10, Facebook pages, used by many businesses to interact with their customers, will be updated with a new layout and …

Consider this: Sales is getting rid of what you have; marketing is everything else. If you can’t get your arms around this …

Download a little Christmas cheer. Here are our recommendations for five great free holiday apps. Happy Holidays! Sleeps to Christmas This iPhone …