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We are pleased to welcome Elizabeth Godfrey to the OffWhite team. Elizabeth manages technical copy development in support of our life science, …

As technology evolves and search engines get smarter, marketers and SEOs need to advance and stay ahead of the latest trends. However, …

"Plus ça change, plus c'est la même chose" Les Guêpes, January 1849 Thirty One As we commit our Christmas and New Year’s …

In the spirit of the holidays and banding together to achieve common goals, I want to talk about one of the most …

Abby Spung, vice president and creative director, has been selected as a panelist in the first Women in Bioscience Conference sponsored by …

Bright Lights and Bright Ideas It was Friday, November 13th. What could go wrong? It was right about the time the terrorists …

Bill White, CEO, will present a session on Research and Development Strategies and Efficiencies at the 2015 R&D 100 Awards & Technology …

I’ve written in previous years about how privileged we are at OffWhite to work with life science companies who contribute to research …

Back in the 1960s a man by the name of Fernando Corbato was credited with "being the father of" an idea that …

The first time I sat at the controls of a helicopter the pilot said “This is like a bumblebee; it’s not supposed …

As part of any marketing program, determining your audience and developing targeted messaging are key. Many B2B companies’ campaigns target older audiences …

Have you ever suffered a website failure? It's a ride you don't want to take again. As Jackson Browne wailed in On the …

Using new tools to respond faster Agile Marketing aims to improve the speed, transparency, predictability and adaptability to change for your business. …

One of the saddest things that has happened in the digital age is the rise of hackers –  those people who have …

Digital marketing platforms give companies the opportunity to increase their productivity and reach by incorporating everything from CRM systems, web content management, …

Keywords used to be the foundation of a good SEO program, but are they really relevant anymore? Let's take a look at …

I’ve often told my students and our clients that we don’t sell perfume. That’s just selling hope. But last week I had …

Feeding the New Beast There are few things more angst-ridden than sitting in front of a blank screen eager for words. Not …

Mobilegeddon. Mopacalypse. The biggest Google algorithm update in years. Online panic over the impending changes to give mobile-friendly websites preference starting on …

Junk Drawers. We all have one. Some of us have several. Places that gather and collect all the things you believe have …

When Apple announced ResearchKit™ earlier this month, the new open-source medical and research framework didn’t get the same level of public attention …