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Published by Nat Miller, April 23rd, 2012
Facebook’s Timeline feature is much more “corporate-friendly” than previous versions of Facebook, providing numerous options for businesses that were once unavailable. Many businesses recognize the need to update their social media presence to the Timeline layout; however there are some important considerations to make as you implement Facebook’s newest features on your corporate page.
  1. Photographs Drive Interaction
    Take advantage of the photo-friendly medium within your profile to drive interaction with customers. In this case candid shots and cell-phone pictures will feel more personal and authentic than professional shots. Cautionary Note: Remember that Facebook compresses all of your images and plan your shots accordingly. Compression may change and/or distort highly detailed shots.
  2. Less (Text) is More
    OffWhite recommends that copy used on the cover image be minimal in length, but large in size and weight. Instead, use this image for photography if possible.
  3. Protect Your Brand Image
    Facebook also compresses Profile images, which most organizations use to display their logo. Consult your Graphic Standards guide (if you don’t have one, you should), and look for an acceptable variant of your mark without type, and maybe even without color.
  4. Keep it Fresh
    Update information and photos on your page on a regular basis to fit a season, promotion or event. The key is to find a balance of freshness and consistency. Facebook is a platform for interaction with existing or potential customers, thus the execution of your identity and branding is as important here as anywhere else. Keep the aforementioned items in mind as you adopt the Timeline layout, and your business will be well on its way to a successful social media campaign. 
To learn more about managing your social media presence or to learn how OffWhite can help you develop a fully integrated marketing plan, contact Jane Cirigliano at jane@offwhite.com or call 740-373-9010 to get started.
Published by Nat Miller, April 3rd, 2012
OffWhite Facebook Timeline
I am sure you have seen Facebook Timeline by now. The new format addresses a lot of the design restrictions that Facebook held for corporate organizations in the past, creating opportunities for businesses that the old format made nearly impossible. What's different? There are a lot of additional features to the new Facebook profiles, but here are some of particular interest to businesses and organizations.
  • New Cover image on your organization's page
  • Split-column timeline of all Facebook activities that takes advantage of the new wider layout
  • Thumbnail tabs directly under your cover image for easier navigation to your custom Facebook Apps
  • "About" section front-and-center, right under your profile picture
  • Control over what appears in your timeline and which items deserve greater emphasis
These changes certainly give Facebook a facelift, but new customization options are still controlled enough to prevent Facebook from becoming the advertising and HTML-explosion that MySpace once was. Facebook continues to expand its reach by embracing the influence of businesses that use it as the ongoing marketing platform it has become. Find out how OffWhite can help you develop and execute or simply revitalize your social media marketing plan today. Contact Jane Cirigliano or call us at 740-373-9010 to get started.
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