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Published by Bill White, CEO , May 29th, 2012
Chelsey ScottOffWhite is pleased to announce the addition of Chelsey Scott to its full-service integrated marketing communications team. Scott, originally from Medina, OH, will be joining the company as an intern, working primarily in the planning, promotion and implementation of a marketing program for OffWhite’s content management system, Ed.it™2.
Scott is going to be a senior at Marietta College in the fall, currently pursuing her Bachelor’s degree in English with a Creative Writing Concentration. Her strength in written communication has also granted her a position as a student writer for Marietta College’s Office of College Relations. She hopes to bring to OffWhite her keen attention to detail, fresh creativity and clean writing abilities. “I am so pleased to be working with OffWhite for the summer,” Scott praises. “I already feel welcomed into the team and am confident this internship will be a mutual growing process.”
OffWhite has been utilizing internships for more than 25 years, recognizing the significance of allowing interns realistic experience. “With close supervision we make the OffWhite internship experience mutually beneficial. We put our interns in real-world situations with direct client contact, and we expect outcomes that our clients will value. We know from decades of feedback that an OffWhite internship places a Marietta College graduate ahead of others when competing for a job,” says Bill White, CEO of OffWhite. 
For more information on OffWhite, its services or the Ed.it™2 program, visit offwhite.com.
Published by Bill White, CEO , May 21st, 2012
View at OffWhite
At OffWhite, our surroundings add to the inspiration and creativity we nurture every day. To some, we're in the middle of nowhere. To us, we're in the middle of everything. It's been proven many times that ambience in and around the workplace has a direct effect on the work product itself.
Our building, crafted of rusticated sandstone in 1895, when riverboats traveled the waters of the Muskingum and Ohio Rivers, reminds us that continuity in what we do and who we are is important. Now in our 27th year of serving clients worldwide, we believe this to be true. We feel so strongly about who we are, what we do and where we work that we always invite clients to visit Marietta as often as possible.
If you're interested in meeting our team and learning more about what we can do for your company, let us know. While you're here, we'll pick up the tab.
Published by Nat Miller, May 14th, 2012
social media statistics
A recent study performed by Chadwick, Martin, Bailey and Constant Contact outlines the differences in motivation for online consumer behavior, parsing out nuances between email subscribers and social media supporters. The study polled United States residents with an email account on their motivation to subscribe to an e-newsletter or "Like" a company on Facebook, and found that while discounts are a major decision-making factor, they are not the only driving force behind consumer interaction.
social media statistics
Over half of the poll respondents cited discounts and offers as the main motivation behind subscribing to e-newsletters, however, only 41% cited the same reason for “Liking” a company page on Facebook. Instead, a larger overall percentage of respondents described other reasons for following a company on social media, including taking part in special promotions, being a past supporter of the business, to gain access to exclusive content, and to show others (their friends) that they support the business. While the differences in results of this poll may seem subtle, the repercussions for businesses can be substantial in terms of online marketing strategy. Consumers are signing up for e-newsletters to obtain deals, and while that is a major focus for social media as well, other items need to be addressed on a company’s Facebook and Twitter pages to drive continuous customer involvement. An integrated marketing approach is a major key to online success. 
To learn more about managing your social media presence or to inquire as to how OffWhite can help you develop a fully integrated marketing plan, contact Jane Cirigliano at jane@offwhite.com or call 740-373-9010 to get started.
Published by Bill White, CEO , May 1st, 2012
Consolidated Sterilizer Systems
The OffWhite staff shared an enjoyable dinner with Arthur Trapotsis, CEO of Consolidated Sterilizer Systems (CSS), following a marketing planning session at the company’s Fort Street office in Marietta. OffWhite provides integrated communications solutions for CSS, including strategy development, email marketing, brochures, and web design (with an updated company website due to release in May 2012).
CSS is a 66-year old manufacturer of water stills and steam sterilizers that, as a major player in the industry, has developed relationships with leading universities, hospitals, and biotechnology facilities worldwide. Back Row: Jodie Reiter, Abby Spung, Jane Cirigliano. Front Row: Steven Hollis, Arthur Trapotsis, Bill White, Nat Miller.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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