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Published by Jane Cirigliano, April 18th, 2013
Jane Cirigliano with the Rockland Team
Jane Cirigliano with the team from Rockland Immunochemicals at their booth at AACR in Washington D.C. View our work for Rockland in the OffWhite portfolio.
Published by Jane Cirigliano, April 11th, 2013
If you want to reach new customers and clients, mobile marketing is essential to your marketing mix. Marketing and advertising through mobile devices is increasing as smartphone and tablet usage grows exponentially. Mobile is much more than optimizing your website for mobile users. Mobile bridges the gap between the online and offline world, making information available anytime, anywhere. Mobile devices provide instant access to vital information that helps consumers make purchasing decisions. Consumers can compare pricing using their mobile devices right inside stores. They are having conversations about products through social media and email. They check into restaurants and businesses before they go using apps with customer reviews. Consider the following:
  • Over 800 million smartphones and tablets were sold in 2012 alone.
  • Morgan Stanley stated that "91% of people keep their phone within 3 feet, 24 hours a day."
  • 1.08 of the world's 4 billion mobile phones are smartphones. (Microsoft Tag 2012)
  • Mobile internet usage is projected to overtake desktop internet usage by 2014. (Microsoft Tag 2012)
  • 39% of instances where a consumer walks out of a store without buying were influenced by smartphones. (Motoral Solutions 2012)
Is your company ready for the impact of mobile marketing? Contact Jane Cirigliano at OffWhite to learn how you can leverage mobile to grow your brand.
Published by Bill White, CEO , April 4th, 2013
Bill White and Michael Tan at Aquatech
Bill White with Michael Tan, GSE, Singapore, at the WQA Exhibition, Indianapolis, April 3, 2013.
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Offenberger & White, Inc. (OffWhite) is an integrated marketing solutions company based in Marietta, Ohio, USA.
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