As we enter 2017, I find myself reflecting on the changes I have seen in the digital marketing sphere over the past …
As we enter 2017, I find myself reflecting on the changes I have seen in the digital marketing sphere over the past …
This time of year, everyone at OffWhite likes to consider and appreciate the things that make us thankful in our profession. The …
Investing in an outside agency to grow your business through integrated marketing often means a rather large investment. Yet more than money …
Google continues to make updates and improvements to its cross-device conversions metric which was first introduced three years ago. Starting this September, …
Bill White, Dan Rose and Russell Cooper share a moment at the July, 2016 BioOhio Conference, Exposition and Showcase in Westerville, Ohio. …
There’s little in life more rewarding than really taking pleasure in what you do for a living. Even still, we all have …
The best content comes from the meticulous selection of words. As word counts dwindle on web pages and promotional materials, it becomes …
WordPress remains a common tool for website development but it’s important to know the limitations involved and when other tools should be …
We are pleased to welcome Elizabeth Godfrey to the OffWhite team. Elizabeth manages technical copy development in support of our life science, …
As technology evolves and search engines get smarter, marketers and SEOs need to advance and stay ahead of the latest trends. However, …
"Plus ça change, plus c'est la même chose" Les Guêpes, January 1849 Thirty One As we commit our Christmas and New Year’s …
In the spirit of the holidays and banding together to achieve common goals, I want to talk about one of the most …
Abby Spung, vice president and creative director, has been selected as a panelist in the first Women in Bioscience Conference sponsored by …
Bright Lights and Bright Ideas It was Friday, November 13th. What could go wrong? It was right about the time the terrorists …
Bill White, CEO, will present a session on Research and Development Strategies and Efficiencies at the 2015 R&D 100 Awards & Technology …
I’ve written in previous years about how privileged we are at OffWhite to work with life science companies who contribute to research …
Back in the 1960s a man by the name of Fernando Corbato was credited with "being the father of" an idea that …
The first time I sat at the controls of a helicopter the pilot said “This is like a bumblebee; it’s not supposed …
As part of any marketing program, determining your audience and developing targeted messaging are key. Many B2B companies’ campaigns target older audiences …
Have you ever suffered a website failure? It's a ride you don't want to take again. As Jackson Browne wailed in On the …
Using new tools to respond faster Agile Marketing aims to improve the speed, transparency, predictability and adaptability to change for your business. …
