From very early on in my graphic design career, one of my sweet spots has been identity design, commonly referred to as …
From very early on in my graphic design career, one of my sweet spots has been identity design, commonly referred to as …
“Are websites obsolete?” This is the question posed in a recent business marketing LinkedIn group discussion. Many experts weighed in on each …
We are proud to announce the addition of Rebecca Miller to our full-time staff. At OffWhite, Rebecca manages social media coordination and …
If you built a strategic marketing plan five years ago, would it have included LinkedIn? Search Engine Optimization? A sufficient budget for …
With the increasing speed of business, technology and growth in the life science industry, it is easy to lose sight of your …
Optimizing for Today's Marketplace Social media has become more than a place to post photos of friends or catch up with long-distance …
With all of the big data available to companies, all too often we see people looking at too many numbers and not …
A little wine goes a long way. A committee of the Marietta Rotary Club asked me for some assistance on redesigning a …
On the surface, social media appears simple. As an individual, connecting with family, friends, and colleagues online is relatively straightforward and requires …
Photo Credit: Jasmine Rogers, Marietta Times The Marietta Times recently published a story on OffWhite in which writer Jasmine Rogers explored the origins …
Mobile devices have changed the way we approach website design and development. User experiences can be customized to the specific browsing and …
Responsive design is everywhere and comes up almost daily in our environment here at OffWhite. Nearly every one of our clients is …
Most social media tools are free, so how do you budget for social media marketing? The cost of doing social is more …
On March 15, 2014 we launched our new website at offwhite.com. Here’s the story behind it. Website development is one of the …
Kevin Theis, DAI Scientific, with Bill White at Pittcon2014. While planning a visit to a major technology trade show in Chicago last …
Now that baseball season is finally here, we take a moment to salute Chris Hlubb, our website programmer, and wish him well …
As OffWhite moves into our 30th year in business, it’s clear that our success is rooted in our ability and willingness to …
The OffWhite team at Pittcon 2013, Philadelphia. We look forward to seeing you this year at Pittcon 2014, Chicago. In the late …
An unfortunate misconception is that optimizing content for search engines is a separate practice from optimizing for user engagement. Just because your …
Buyers search for products online, read peer reviews, ask for recommendations on social media, open marketing emails, attend webinars and watch videos …
I was wondering on and off this year what to make of the fact that OffWhite will enter into our 30th year …