Most marketing activities are not rocket science when taken individually. However, only running one ad, posting one update to LinkedIn or optimizing …
Most marketing activities are not rocket science when taken individually. However, only running one ad, posting one update to LinkedIn or optimizing …
It’s Not What We Do, It’s Why We Do It I’m not a big fan of quotations. Social media is littered with …
In honor of Halloween, here are some scary marketing statistics. 79% of your leads will never convert to customers (Hubspot) Lead nurturing …
Media coverage of the Ebola virus is hard to ignore and has filled many in this country with fear. The scale has …
Infographic: an invented term that smashes together the words information and graphic that is thrown about these days like overused slang. Incidentally, …
Unless you’ve been hiding under a rock somewhere, you’re probably aware of the widespread adoption of mobile apps that continues to increase …
It’s October. We painted a splash page on our website for Breast Cancer Awareness Month. I don’t care for pink. I’m not …
Would you ever consider driving your car blindfolded, buying shoes that are the wrong size, or leaving your hand in a pot …
How often should you redesign your website? The simple answer for the life science community is every 2-3 years. Based on your …
Have you ever said something like this before? “I’m starting a new company and we need a website. Our customers just don’t …
People are the most valuable assets of any organization. Developing employees increases productivity, enhances performance, and ensures quality service throughout the organization. …
With the growth of digital and social media, it seems that there are more and more data available for your marketing communications …
The ALS Ice Bucket Challenge has been an amazing phenomenon to watch unfold. Over 28 million people worldwide have joined the conversation …
Reflecting on the BioOhio Expo When we seized the opportunity to present not one but two workshops at the August 2014 BioOhio …
By now, you’ve probably caught on to the idea that your website needs to be mobile compatible in order for your business …
The life science industry is built on structured and often complex messaging. Explaining the latest biotech innovation or cancer research technique can …
Email marketing has been an active part of digital marketing programs since the 1990s. As social media, big data, content marketing, SEO …
Much of the marketing on social media today is focused on B2C interaction. A question that we often are asked by our …
Email marketing is a common strategy used in today's digital marketplace. An increasing number of customers are online and regularly checking email, …
At OffWhite, we're always looking for opportunities to help move the world forward. Recently, one of these opportunities came in the form …
When scientists and engineers commit to finding a better way to do something, they usually do. But whether these innovative solutions sell …