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Have you ever said something like this before? “I’m starting a new company and we need a website. Our customers just don’t …

People are the most valuable assets of any organization. Developing employees increases productivity, enhances performance, and ensures quality service throughout the organization. …

With the growth of digital and social media, it seems that there are more and more data available for your marketing communications …

  The ALS Ice Bucket Challenge has been an amazing phenomenon to watch unfold. Over 28 million people worldwide have joined the conversation …

Reflecting on the BioOhio Expo When we seized the opportunity to present not one but two workshops at the August 2014 BioOhio …

By now, you’ve probably caught on to the idea that your website needs to be mobile compatible in order for your business …

The life science industry is built on structured and often complex messaging. Explaining the latest biotech innovation or cancer research technique can …

Email marketing has been an active part of digital marketing programs since the 1990s. As social media, big data, content marketing, SEO …

Much of the marketing on social media today is focused on B2C interaction. A question that we often are asked by our …

Email marketing is a common strategy used in today's digital marketplace. An increasing number of customers are online and regularly checking email, …

At OffWhite, we're always looking for opportunities to help move the world forward. Recently, one of these opportunities came in the form …

When scientists and engineers commit to finding a better way to do something, they usually do. But whether these innovative solutions sell …

You remember the “flux capacitor” from the Michael J. Fox movie “Back to the Future.” This device ran on orange peels and …

From very early on in my graphic design career, one of my sweet spots has been identity design, commonly referred to as …

“Are websites obsolete?” This is the question posed in a recent business marketing LinkedIn group discussion. Many experts weighed in on each …

We are proud to announce the addition of Rebecca Miller to our full-time staff. At OffWhite, Rebecca manages social media coordination and …

If you built a strategic marketing plan five years ago, would it have included LinkedIn? Search Engine Optimization? A sufficient budget for …

With the increasing speed of business, technology and growth in the life science industry, it is easy to lose sight of your …

Optimizing for Today's Marketplace Social media has become more than a place to post photos of friends or catch up with long-distance …

With all of the big data available to companies, all too often we see people looking at too many numbers and not …

A little wine goes a long way. A committee of the Marietta Rotary Club asked me for some assistance on redesigning a …