A Shift in Buying Behavior Communicating effectively with your target audience is paramount to repeat sales. Today you are faced with more …
A Shift in Buying Behavior Communicating effectively with your target audience is paramount to repeat sales. Today you are faced with more …
Your life science and technology marketing success relies on reaching potential customers where they live, and connecting with a valuable message that …
OffWhite has earned a reputation in the life sciences and technology industries as one of the leading integrated marketing resource firms. No …
Designing, developing and maintaining websites is a large portion of what we do here at OffWhite, because we know that having a …
As the end of the year dwindles down and we welcome back our intern Rebecca Miller during her winter break from Marietta …
As I write this we plan to launch our 29th year in February. When we started this company in 1985 there was …
Thanksgiving, Christmas, Hanukkah, Kwanzaa – regardless of the holidays celebrated in your household, this time of year is special. It’s a time …
We share our favorite holiday recipes to create a unique OffWhite Thanksgiving meal. Check out our Facebook page for more on the …
PowerPoint has become the standard presentation tool in the professional and educational worlds, but this period of dominance is coming to an …
More than 85% of online users in the United States use social media, and 41% of users say social media is the …
Juniors and seniors from Marietta College toured OffWhite and met with Nat Miller, Steven Hollis and Jane Cirigliano today to hear about …
The OffWhite team is getting geared up for Halloween by sharing our favorite costumes and memories. Top row, Abby as a witch …
Messaging that Engages In a society driven by instant gratification and consumerism, we still perform an enormous amount of upfront research prior …
At OffWhite, we are fortunate to work with clients who are on the cutting edge of technology in their fields. Their discoveries …
Google AdWords has long offered tools to help you estimate your expected website traffic and cost per click on advertisements, but the …
Nat Miller and Jodie Reiter, pictured with Chris Pfeiffer and Erika Harris of Lauren AgriSystems, are attending the World Dairy Expo in …
Left-to-right, Marietta College alumni Bill White, ‘69/’78; Aleece Dye, ’11; and Steven Hollis, ’10, on the set at Osborn Photographic Illustration, Williamstown, …
One of the keys to Search Engine Optimization is organizing your website so that it gives your visitors a great experience, while …
Each year, we open our office for the Ohio River Sternwheel Festival. It’s the perfect location for friends, family and clients to …
Technology is changing the communication and marketing landscape. Consumer generated content dominates any other kind of online content four to one. As …
Not everyone who visits your site is going to convert into a customer. In fact, this happens about 2 percent of the …