If you want to reach new customers and clients, mobile marketing is essential to your marketing mix. Marketing and advertising through mobile …
If you want to reach new customers and clients, mobile marketing is essential to your marketing mix. Marketing and advertising through mobile …
Bill White with Michael Tan, GSE, Singapore, at the WQA Exhibition, Indianapolis, April 3, 2013.
Targeting is the key to reaching potential customers who are already predisposed to have an interest in your products and services, and …
The morning is cool and wet, but not unpleasant. The sun isn’t shining, but light is slowly seeping through the early fog …
Building a good brand is a science, it’s complex, multi-faceted, and incorporates a number of disciplines. Yet when done right, the final …
On Monday, March 18, 2013, the OffWhite staff will start a two-day tour of the Pittcon 2013 at the Pennsylvania Convention Center, …
OffWhite’s Steven Hollis, Chris Hlubb, Jane Cirigliano and Abby Spung pose with Brent Kolhede from Laboratory Equipment Company following a creative meeting. …
On February 4, 2013 OffWhite slipped not-so-quietly into our 28th year, opening our 10,300th project and looking into a future that remains …
Nat Miller enjoys the unseasonably warm weather on a sunny January day at OffWhite.
2012 saw many changes in digital marketing standards, from social content appearing prominently in search results to a surge in digital marketing …
Special projects require special talent, and we found some at Marietta College. Senior intern Nick Blanzy puts his artistic and illustration skills …
Smartphones, tablets, netbooks, and other mobile, internet-equipped devices have changed the way marketers look at search engine optimization forever. Statistics indicate that …
The advent of the internet has created an online marketplace all its own, separate yet connected to the markets that brick and …
Social media is ubiquitous in modern life. Interactive communication continues to expand with the advent of Facebook, Twitter, Flickr, Foursquare, Pinterest, and …
Most marketers today have a preset dashboard of analytics that they monitor to keep track of performance, changes, and ongoing updates to …
SEO, or search engine optimization, is a term that strikes fear in the heart of many website owners. In the past this …
During his commute one morning this summer, Steven Hollis, a Graphic Designer at OffWhite, photographed a panoramic view of Marietta. The photo …
Offenberger & White Inc. is proud to welcome Katelyn Hilderbrand as its newest intern. Hilderbrand grew up in Pittsburgh, PA, and will …
Since 1913, BMW has held to the standard of doing one thing, and one thing only: building the Ultimate Driving Machine. This …
LinkedIn is more than just the Facebook of the professional world – it is an invaluable resource for you as an employee …
From left to right, back row: Steven Hollis and Chris Hlubb; front row: Jodie Reiter, Jane Cirigliano, Nat Miller, Abby Spung, Chelsey …