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Building a good brand is a science, it’s complex, multi-faceted, and incorporates a number of disciplines. Yet when done right, the final …

On Monday, March 18, 2013, the OffWhite staff will start a two-day tour of the Pittcon 2013 at the Pennsylvania Convention Center, …

OffWhite’s Steven Hollis, Chris Hlubb, Jane Cirigliano and Abby Spung pose with Brent Kolhede from Laboratory Equipment Company following a creative meeting. …

On February 4, 2013 OffWhite slipped not-so-quietly into our 28th year, opening our 10,300th project and looking into a future that remains …

Nat Miller enjoys the unseasonably warm weather on a sunny January day at OffWhite.

2012 saw many changes in digital marketing standards, from social content appearing prominently in search results to a surge in digital marketing …

Special projects require special talent, and we found some at Marietta College. Senior intern Nick Blanzy puts his artistic and illustration skills …

Smartphones, tablets, netbooks, and other mobile, internet-equipped devices have changed the way marketers look at search engine optimization forever. Statistics indicate that …

The advent of the internet has created an online marketplace all its own, separate yet connected to the markets that brick and …

​Social media is ubiquitous in modern life. Interactive communication continues to expand with the advent of Facebook, Twitter, Flickr, Foursquare, Pinterest, and …

Most marketers today have a preset dashboard of analytics that they monitor to keep track of performance, changes, and ongoing updates to …

​SEO, or search engine optimization, is a term that strikes fear in the heart of many website owners. In the past this …

During his commute one morning this summer, Steven Hollis, a Graphic Designer at OffWhite, photographed a panoramic view of Marietta. The photo …

Offenberger & White Inc. is proud to welcome Katelyn Hilderbrand as its newest intern. Hilderbrand grew up in Pittsburgh, PA, and will …

Since 1913, BMW has held to the standard of doing one thing, and one thing only: building the Ultimate Driving Machine. This …

LinkedIn is more than just the Facebook of the professional world – it is an invaluable resource for you as an employee …

From left to right, back row: Steven Hollis and Chris Hlubb; front row: Jodie Reiter, Jane Cirigliano, Nat Miller, Abby Spung, Chelsey …

Offenberger & White, Inc., (OffWhite) today announced the launch of its Ed.it™2 content management system (CMS) developed for browser-based website management and …

Where is the nearest Italian restaurant? What is the definition of “Immunoprecipitation”? Which Olympic sports have medal events today? Hang on, let …

Social media marketing remains a hot topic for businesses across all spectrums: big, small, product-driven, service-oriented, for profit, not for profit. When …

We love it. We hate it. We can’t grow without it. Salesforce. For those of you who work with a CRM (customer …