Reflecting on the BioOhio Expo When we seized the opportunity to present not one but two workshops at the August 2014 BioOhio …
Reflecting on the BioOhio Expo When we seized the opportunity to present not one but two workshops at the August 2014 BioOhio …
By now, you’ve probably caught on to the idea that your website needs to be mobile compatible in order for your business …
The life science industry is built on structured and often complex messaging. Explaining the latest biotech innovation or cancer research technique can …
Email marketing has been an active part of digital marketing programs since the 1990s. As social media, big data, content marketing, SEO …
Much of the marketing on social media today is focused on B2C interaction. A question that we often are asked by our …
Email marketing is a common strategy used in today's digital marketplace. An increasing number of customers are online and regularly checking email, …
At OffWhite, we're always looking for opportunities to help move the world forward. Recently, one of these opportunities came in the form …
When scientists and engineers commit to finding a better way to do something, they usually do. But whether these innovative solutions sell …
You remember the “flux capacitor” from the Michael J. Fox movie “Back to the Future.” This device ran on orange peels and …
From very early on in my graphic design career, one of my sweet spots has been identity design, commonly referred to as …
“Are websites obsolete?” This is the question posed in a recent business marketing LinkedIn group discussion. Many experts weighed in on each …
We are proud to announce the addition of Rebecca Miller to our full-time staff. At OffWhite, Rebecca manages social media coordination and …
If you built a strategic marketing plan five years ago, would it have included LinkedIn? Search Engine Optimization? A sufficient budget for …
With the increasing speed of business, technology and growth in the life science industry, it is easy to lose sight of your …
Optimizing for Today's Marketplace Social media has become more than a place to post photos of friends or catch up with long-distance …